Annelie Fouquet

Stage 1 designs that show possible variations for brand development.

STAGE 1, ROUTE 1: DELI TREE
STAGE 1, ROUTE 2: DICTIONARY
STAGE 1, ROUTE 3: RETRO

Stage 2 designs explore the areas liked and show more cohesive brand worlds for selection.

STAGE 2: EXPLORE THE RETRO ROUTE WITH SIMPLE BRAND ADAPTATION
STAGE 3: STRONGER NOTICEABLE GRAPHIC WITH VISUAL APPLICATIONS TO VARIOUS OF SALES AREAS

Final design selected, here shown in the Brand Design Guide

Design of swing tag with less of the fun aspect of the brand, shows basic product information for a generic cheaper labelling system.

SIMPLY FRESH GENERIC SWING TAG

Simply Fresh

CASE STUDY:
Simply Fresh Brand World.

An example of a full Stage 1 design development on this new deli brand.

From this out-the-box briefed exploration we further fine-tune the deliverables to arrive at the final brand, packaging and other elements that contain personality of the brand. (look & feel).

Service: Brand, Packaging